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Show Notes
Academic Entrepreneurship (Michele Marcolongo)
- Amazon USA Store: https://www.amazon.com/dp/1118859081?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Academic-Entrepreneurship-Michele-Marcolongo.html
- Apple Books: https://books.apple.com/us/audiobook/see-do-repeat-the-practice-of-entrepreneurship-unabridged/id1594956988?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Academic+Entrepreneurship+Michele+Marcolongo+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/1118859081/
#technologytransfer #commercializationpathways #startupformation #marketanalysis #conflictofinterest #AcademicEntrepreneurship
Academic Entrepreneurship: How to Bring Your Scientific Discovery to a Successful Commercial Product by Michele Marcolongo is a practical guide for researchers who want to move a promising laboratory discovery toward real world impact. Positioned at the intersection of entrepreneurship, technology transfer, and academic career realities, the book focuses on how faculty, graduate students, and postdoctoral researchers can evaluate whether a technology has commercial potential and then choose an appropriate route to market. Rather than treating commercialization as a mysterious process reserved for business experts, it presents an accessible, step by step roadmap that explains common pathways such as licensing to existing companies or forming a startup. Along the way, it addresses the university environment in which commercialization happens, including the role of technology transfer offices and the need to manage conflicts of interest. A distinguishing feature is the inclusion of perspectives from faculty across multiple disciplines, offering grounded lessons and cautionary notes that reflect the practical challenges of turning research into a viable product.
This book is best suited for university faculty, graduate students, and postdoctoral researchers who suspect their work could have value beyond publications and are looking for a clear, realistic path to commercialization. It is particularly useful for readers who have little formal exposure to entrepreneurship but must still make high stakes decisions about intellectual property, market fit, partnership strategy, and whether a startup is even the right vehicle. The practical benefit is orientation: it clarifies the sequence of steps that commonly turn discoveries into products and highlights where academics can lose time or create unnecessary risk, such as misunderstanding institutional processes or delaying market validation. Intellectually, the book helps readers reconcile two cultures, academic research and business execution, by translating business concepts into a form that scientists and engineers can apply. Its focus on technology transfer offices and conflict of interest issues also grounds the advice in the university context, where many general startup books are less helpful. Compared with broader entrepreneurship texts, it stands out by centering the academic inventor’s realities and by drawing on experiences across multiple scientific and engineering disciplines. That cross disciplinary lens reinforces that while technologies differ, the commercialization challenges and decision points are often surprisingly consistent.
- Amazon USA Store: https://www.amazon.com/dp/1118859081?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Academic-Entrepreneurship-Michele-Marcolongo.html
- Apple Books: https://books.apple.com/us/audiobook/see-do-repeat-the-practice-of-entrepreneurship-unabridged/id1594956988?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Academic+Entrepreneurship+Michele+Marcolongo+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/1118859081/
#technologytransfer #commercializationpathways #startupformation #marketanalysis #conflictofinterest #AcademicEntrepreneurship
Academic Entrepreneurship: How to Bring Your Scientific Discovery to a Successful Commercial Product by Michele Marcolongo is a practical guide for researchers who want to move a promising laboratory discovery toward real world impact. Positioned at the intersection of entrepreneurship, technology transfer, and academic career realities, the book focuses on how faculty, graduate students, and postdoctoral researchers can evaluate whether a technology has commercial potential and then choose an appropriate route to market. Rather than treating commercialization as a mysterious process reserved for business experts, it presents an accessible, step by step roadmap that explains common pathways such as licensing to existing companies or forming a startup. Along the way, it addresses the university environment in which commercialization happens, including the role of technology transfer offices and the need to manage conflicts of interest. A distinguishing feature is the inclusion of perspectives from faculty across multiple disciplines, offering grounded lessons and cautionary notes that reflect the practical challenges of turning research into a viable product.
This book is best suited for university faculty, graduate students, and postdoctoral researchers who suspect their work could have value beyond publications and are looking for a clear, realistic path to commercialization. It is particularly useful for readers who have little formal exposure to entrepreneurship but must still make high stakes decisions about intellectual property, market fit, partnership strategy, and whether a startup is even the right vehicle. The practical benefit is orientation: it clarifies the sequence of steps that commonly turn discoveries into products and highlights where academics can lose time or create unnecessary risk, such as misunderstanding institutional processes or delaying market validation. Intellectually, the book helps readers reconcile two cultures, academic research and business execution, by translating business concepts into a form that scientists and engineers can apply. Its focus on technology transfer offices and conflict of interest issues also grounds the advice in the university context, where many general startup books are less helpful. Compared with broader entrepreneurship texts, it stands out by centering the academic inventor’s realities and by drawing on experiences across multiple scientific and engineering disciplines. That cross disciplinary lens reinforces that while technologies differ, the commercialization challenges and decision points are often surprisingly consistent.
