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Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity by Alicia Miller is a business and finance guide focused on how private equity is reshaping modern franchising. Rather than treating franchising as a purely small business pathway, the book examines how franchise brands and multi unit operators increasingly operate inside capital markets logic, where enterprise value, exit options, and professionalized growth systems drive decision making. Miller, a franchise investor and advisor who works at the intersection of franchising and private capital, aims to demystify how private equity firms evaluate franchise businesses and what that means for founders, franchisors, and franchisees. Drawing on interviews and real world examples, the book explains private equity motivations, common growth playbooks, and the practical tradeoffs that come with accelerated scaling. A recurring purpose is to help readers become more informed counterparties, whether they are seeking capital, buying into a PE backed system, or preparing for a sale. It is positioned as a clear, applied roadmap for navigating the private capital era without losing sight of unit economics and operational fundamentals.
Big Money in Franchising is best suited for franchisor founders and executives who are considering outside capital, franchisees and multi unit operators evaluating expansion in PE influenced systems, and advisors who need a clear view of how capital markets thinking intersects with franchise operations. Readers benefit most if they want practical mental models for interpreting private equity behavior, rather than a purely theoretical description of finance. The book offers a way to connect enterprise value concepts to the on the ground realities of franchising, including unit economics, support infrastructure, and system wide alignment. Its interviews and real world examples help translate abstract investment logic into decisions that franchise stakeholders actually face, such as whether a growth plan is realistic, what questions to ask in due diligence, and how to judge partner fit. Compared with many franchising books that focus on the basics of buying a franchise or launching a franchise system, this one stands out by treating franchising as an arena increasingly shaped by sophisticated investors and repeatable deal patterns. It fills a niche between franchise operations guidance and private equity primers, helping readers make informed choices in an era when private capital is often part of the franchise story.