Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B0CZ5JF1LY?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Building-a-StoryBrand-2-0-Donald-Miller.html
- Apple Books: https://books.apple.com/us/audiobook/building-a-storybrand-2-0/id1737647165?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Building+a+StoryBrand+2+0+Donald+Miller+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/B0CZ5JF1LY/
#Customerashero #Brandguide #Externalinternalphilosophicalproblems #Directcalltoaction #StoryBrandFramework #BuildingaStoryBrand20
Building a StoryBrand 2.0 is a practical marketing and brand-messaging guide by Donald Miller, published as an expanded update to his widely used StoryBrand method. Its central concern is not product development or broad advertising strategy, but the language organizations use to explain their value. Miller argues that potential customers disengage when a message requires too much effort to understand. In response, he adapts familiar story structure into a seven-part framework for websites, sales materials, presentations, emails, and other customer-facing communication. The framework asks companies to treat the customer as the central character facing a meaningful problem, while positioning the company as a capable guide. The 2.0 edition retains this core model while adding updated examples, further implementation guidance, and references to StoryBrand AI tools. Written for business owners, marketers, nonprofit leaders, and communicators, the book aims to turn an often vague branding exercise into a repeatable process for making an offer clear, relevant, and actionable.