[Review] Built to Last: Successful Habits of Visionary Companies (Jim Collins) Summarized.

Built to Last: Successful Habits of Visionary Companies (Jim Collins)

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Built to Last: Successful Habits of Visionary Companies is a business and management book by Jim Collins and Jerry I. Porras that examines why certain companies endure for decades while others fade. Based on a long research project, the book compares visionary companies with their peers to identify patterns that explain lasting organizational performance. Rather than treating longevity as the result of a single great product, a heroic founder, or a brilliant short-term strategy, it argues that enduring companies are built around repeatable principles, internal discipline, and a stable core ideology. The book belongs to the management and organizational behavior genre, but it is written for a broad audience that includes executives, entrepreneurs, and managers. Its purpose is practical as well as analytical: it offers a framework for building institutions that can adapt and grow without losing their identity. Because of that focus, it remains influential as a study of long-term corporate durability rather than quick business tactics.