Show Notes
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- eBay: https://www.ebay.com/sch/i.html?_nkw=Getting+to+Yes+Negotiating+Agreement+Without+Giving+In+Roger+Fisher+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
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#principlednegotiation #positionalbargaining #interestsnotpositions #objectivecriteria #BATNA #GettingtoYes
Getting to Yes: Negotiating Agreement Without Giving In is a foundational negotiation book developed from the work of the Harvard Negotiation Project. First associated with Roger Fisher and William Ury, and later editions including Bruce Patton, it presents principled negotiation as an alternative to traditional positional bargaining. The book is nonfiction in the fields of negotiation, conflict resolution, law, business, and interpersonal communication. Its purpose is practical: to show how parties can reach agreements that are wise, efficient, and durable without relying on pressure, manipulation, or unnecessary concession. Rather than treating negotiation as a contest of wills, the authors frame it as a problem solving process in which each side can protect its interests while respecting the other side. The book is widely used because its method applies beyond formal business deals, extending to family disputes, workplace decisions, diplomacy, legal settlement, and everyday disagreements where relationships and outcomes both matter.