Show Notes
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#psychographicprofiling #microtargeting #Facebookdatascandal #digitalinfluenceoperations #algorithmicpoliticalmanipulation #Mindfck
Mindf*ck: Cambridge Analytica and the Plot to Break America is a nonfiction exposé by Christopher Wylie, the whistleblower who helped reveal how Cambridge Analytica combined data mining, behavioral science, and political campaigning to influence public opinion. Published in the wake of the Facebook data scandal, the book investigates how personal information collected at scale could be turned into psychological profiles and then used for microtargeted political messaging. Its purpose is not only to recount an insider account of the company’s operations, but also to show how modern digital platforms can be used to amplify division, manipulate voters, and weaken democratic norms. Wylie presents the story as both a personal confession and a political warning. The book sits at the intersection of memoir, investigative reporting, and media critique, making it especially relevant to readers interested in technology, elections, privacy, and the ethical risks of data-driven persuasion.