Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B07J6JJF97?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Project-to-Product-Mik-Kersten.html
- Apple Books: https://books.apple.com/us/audiobook/how-big-things-get-done-the-surprising-factors-that/id1632350490?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Project+to+Product+Mik+Kersten+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/B07J6JJF97/
#FlowFramework #ValueStreamNetwork #FlowItems #FlowMetrics #ProductCentricFunding #ProjecttoProduct
Project to Product is a business and technology management book by Mik Kersten, published in 2018. It addresses a central problem of digital transformation: many established firms still fund, govern, and assess software through temporary projects even though their competitiveness increasingly depends on continuously evolving digital products. Kersten argues that this mismatch obscures how value moves from business ideas to customer outcomes. His proposed remedy is the Flow Framework, a model for seeing, measuring, and managing software delivery across an enterprise rather than within isolated teams or portfolios. The book belongs to the practical literature on product management, Agile delivery, DevOps, and value-stream management, but its distinctive focus is the connection between executive investment decisions and the daily flow of technical work. It explains why traditional indicators such as budget adherence, deadlines, and individual utilization can mislead leaders, then offers shared concepts for discussing features, defects, risks, and technical debt. Its purpose is not to prescribe one delivery methodology, but to make product-oriented improvement measurable at scale.