Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B00G0NFJIO?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Successful-Business-Intelligence-2E-Cindi-Howson.html
- Apple Books: https://books.apple.com/us/audiobook/business-intelligence-for-dummies/id1643286483?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Successful+Business+Intelligence+2E+Cindi+Howson+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/B00G0NFJIO/
#BIstrategyalignment #Analyticculture #Dataqualitygovernance #DatawarehouseandHadoop #AgileBIdelivery #SuccessfulBusinessIntelligence2E
Successful Business Intelligence, Second Edition, by Cindi Howson is a practical business and technology guide to building business intelligence programs that produce decision value rather than merely delivering reports. Written for business leaders, BI managers, analysts, and technology professionals, it treats BI as an organizational capability shaped by strategy, data, processes, people, and governance. The updated edition broadens its scope beyond conventional reporting and data warehousing to address big data, cloud delivery, mobile access, visual data discovery, and in-memory computing. Howson draws on her experience in BI consulting, product evaluation, and management reporting to emphasize choices organizations must make when translating business goals into usable analytic services. The book is not principally a technical manual for a specific platform. Instead, it provides a framework for assessing BI maturity, setting priorities, gaining executive support, selecting appropriate approaches, and measuring returns. Its central purpose is to help organizations avoid technology-led projects that lack adoption, trusted data, or a clear connection to business performance.