[Review] The Age of Surveillance Capitalism (Shoshana Zuboff) Summarized.

The Age of Surveillance Capitalism (Shoshana Zuboff)

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The Age of Surveillance Capitalism is a major work of contemporary nonfiction by Shoshana Zuboff, a scholar of business and technology. Published in 2019, it examines the rise of surveillance capitalism as a new economic logic built on extracting behavioral data from digital life and turning that data into prediction and influence. Rather than treating technology as a neutral tool, the book argues that leading digital firms developed systems designed to monitor, analyze, and shape human behavior at scale. Zuboff places this development in a larger historical context, linking it to the evolution of the internet, the advertising economy, and the weakening of public oversight. The book is both analytical and normative: it explains how the system works, and it asks what kind of society emerges when private companies gain unprecedented power over knowledge, behavior, and choice. Its purpose is to clarify the stakes for democracy, privacy, and human autonomy.