[Review] The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion (Eliot Brown) Summarized.

The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion (Eliot Brown)

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The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion is an investigative nonfiction account of the rise and collapse of WeWork, written by Wall Street Journal reporters Eliot Brown and Maureen Farrell. The book examines how Adam Neumann turned a small office-sharing business into one of the most heavily hyped startups in the world, attracting enormous investment despite weak fundamentals and mounting signs of internal disorder. Rather than treating the story as a simple corporate failure, the book uses WeWork as a case study in startup mythology, venture capital excess, and the risks of charismatic leadership. It explains how the company’s culture, valuation, and public image became disconnected from operational reality, and how that gap helped produce a spectacular fall. The result is both a business history and a critique of the broader ecosystem that enabled WeWork to grow far beyond what its model could justify.