Show Notes
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- Read more: https://english.9natree.com/read/B0FVBKY71H/
#productmarketfit #gotomarketfit #leadingindicators #saleshiringpace #uniteconomicsspeedometer #TheScienceofScaling
The Science of Scaling: Using Data to Decide When and How Fast to Scale Revenue is a business and startup strategy book by Mark Roberge, best known for his work as the founding chief revenue officer at HubSpot and as a co-founder of Stage 2 Capital. The book focuses on one of the most difficult decisions for founders and go-to-market leaders: determining when a company is truly ready to scale and how quickly revenue growth should be expanded. Rather than treating growth as a matter of instinct, it argues for a measurement-driven operating framework built on internal data, readiness signals, and stage-specific metrics. Its subject sits at the intersection of entrepreneurship, revenue operations, sales leadership, and venture-backed company building. The book is aimed at helping readers avoid premature scaling, improve hiring and investment timing, and build a more disciplined path from early traction to durable growth.