Show Notes
- Amazon USA Store: https://www.amazon.com/dp/0060523808?tag=9natree-20
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#IBMturnaround #corporateculturechange #customerdrivenstrategy #performancebasedpay #onecompanyincentives #WhoSaysElephantsCan039tDance
Who Says Elephants Cant Dance? is a business memoir by Louis V. Gerstner Jr., the executive who became CEO of IBM in 1993 during one of the companys most severe crises. Part leadership narrative and part turnaround case study, the book explains how he helped prevent IBM from being broken apart and instead redirected it toward services, solutions, and customer responsiveness. Its purpose is not simply to recount a corporate rescue, but to show how large organizations can recover when strategy, incentives, and culture are addressed together. Gerstner writes from direct experience, which gives the book unusual practical value for readers interested in organizational change, executive decision making, and enterprise transformation. Rather than offering abstract theory, it presents a first-hand account of how bureaucracy, internal politics, and outdated assumptions can weaken a company, and how disciplined leadership can reorient it toward market realities.