Show Notes
- Amazon USA Store: https://www.amazon.com/dp/0718033329?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Building-a-StoryBrand%3A-Clarify-Your-Message-So-Customers-Will-Listen-Donald-Miller.html
- Apple Books: https://books.apple.com/us/audiobook/summary-of-building-a-storybrand-clarify-your/id1782246391?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Building+a+StoryBrand+Clarify+Your+Message+So+Customers+Will+Listen+Donald+Miller+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/0718033329/
#StoryBrand7framework #Customerashero #Guidepositioning #Internalproblem #BrandScript #BuildingaStoryBrand
Building a StoryBrand: Clarify Your Message So Customers Will Listen is a business and marketing book by Donald Miller, first published in 2017. Its purpose is to help organizations reduce confusion in their marketing by using a familiar narrative structure. Miller argues that customers rarely engage with messages that require too much effort to interpret; they respond when a business clearly identifies their problem, offers a credible solution, and makes the next step obvious. The book presents the StoryBrand 7 framework, often called SB7, as a practical template for shaping this communication. Rather than treating the company as the protagonist, Miller places the customer in the central role and casts the business as a helpful guide. He then extends this premise into concrete marketing uses, including websites, calls to action, lead generators, email communication, testimonials, and referral systems. The result is an accessible positioning guide focused less on visual identity or market research than on making a value proposition understandable and actionable.