![[Review] Personalized: Customer Strategy in the Age of AI (Mark Abraham) Summarized.](https://episodes.castos.com/660078c6833215-59505987/images/2654211/c1a-085k3-xxxv9x75hp5-y8k2w3.jpg)
Show Notes
Personalized: Customer Strategy in the Age of AI (Mark Abraham)
- Amazon USA Store: https://www.amazon.com/dp/1647826276?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Personalized%3A-Customer-Strategy-in-the-Age-of-AI-Mark-Abraham.html
- Apple Books: https://books.apple.com/us/audiobook/personalized-customer-strategy-in-the-age-of-ai/id1769696451?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Personalized+Customer+Strategy+in+the+Age+of+AI+Mark+Abraham+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/1647826276/
#FivePromisesofPersonalization #Customerjourneyorchestration #Datapermissionandtrust #GenerativeandpredictiveAI #BCGPersonalizationIndex #Personalized
Personalized: Customer Strategy in the Age of AI is a business strategy book by Mark Abraham and David C. Edelman, published for leaders seeking to make customer relevance an operating capability rather than a collection of marketing tactics. Drawing on their experience in consulting, marketing, and customer experience, the authors argue that consumers increasingly judge organizations by whether interactions are useful, timely, coherent, and respectful of their preferences. The book treats artificial intelligence as an important enabler, but not as a substitute for sound customer strategy, responsible data use, or organizational coordination. Its central framework, the Five Promises of Personalization, translates an expansive idea into customer-facing commitments: Empower Me, Know Me, Reach Me, Show Me, and Delight Me. The book combines this framework with examples across industries and an assessment approach called the BCG Personalization Index. Its purpose is practical: help executives identify where personalization creates value, align functions around customer journeys, test investments, and improve experiences over time.
- Amazon USA Store: https://www.amazon.com/dp/1647826276?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Personalized%3A-Customer-Strategy-in-the-Age-of-AI-Mark-Abraham.html
- Apple Books: https://books.apple.com/us/audiobook/personalized-customer-strategy-in-the-age-of-ai/id1769696451?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Personalized+Customer+Strategy+in+the+Age+of+AI+Mark+Abraham+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/1647826276/
#FivePromisesofPersonalization #Customerjourneyorchestration #Datapermissionandtrust #GenerativeandpredictiveAI #BCGPersonalizationIndex #Personalized
Personalized: Customer Strategy in the Age of AI is a business strategy book by Mark Abraham and David C. Edelman, published for leaders seeking to make customer relevance an operating capability rather than a collection of marketing tactics. Drawing on their experience in consulting, marketing, and customer experience, the authors argue that consumers increasingly judge organizations by whether interactions are useful, timely, coherent, and respectful of their preferences. The book treats artificial intelligence as an important enabler, but not as a substitute for sound customer strategy, responsible data use, or organizational coordination. Its central framework, the Five Promises of Personalization, translates an expansive idea into customer-facing commitments: Empower Me, Know Me, Reach Me, Show Me, and Delight Me. The book combines this framework with examples across industries and an assessment approach called the BCG Personalization Index. Its purpose is practical: help executives identify where personalization creates value, align functions around customer journeys, test investments, and improve experiences over time.
