Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B07K3QBWG1?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Escaping-the-Build-Trap-Melissa-Perri.html
- Apple Books: https://books.apple.com/us/audiobook/escaping-the-build-trap-how-effective-product/id1642646989?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Escaping+the+Build+Trap+Melissa+Perri+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/B07K3QBWG1/
#Buildtrap #Productdeathcycle #Outcomebasedmetrics #ProductKata #Productledorganization #EscapingtheBuildTrap
Escaping the Build Trap: How Effective Product Management Creates Real Value is a 2018 business and product-management book by Melissa Perri. It examines a recurring failure in digital organizations: treating the release of features as evidence of progress, even when those features have not been shown to improve customer behavior or business performance. Perri calls this pattern the build trap. Her purpose is not simply to advise product managers on better prioritization, but to explain how strategy, team roles, discovery practices, metrics, and organizational incentives must work together in a product-led company. The book contrasts output, such as completed projects and shipped functionality, with outcomes, such as solving meaningful customer problems and advancing economic goals. Using practical frameworks and an extended fictional business example, Perri shows how teams can move from accepting requests to investigating opportunities, testing assumptions, and making decisions tied to measurable value. It is both a critique of feature-factory behavior and a guide to building a more intentional product-management practice.