![[Review] Priceless: The Myth of Fair Value (William Poundstone) Summarized.](https://episodes.castos.com/660078c6833215-59505987/images/2588056/c1a-085k3-kp51870pc452-szugcm.jpg)
Show Notes
Priceless: The Myth of Fair Value (William Poundstone)
- Amazon USA Store: https://www.amazon.com/dp/0809078813?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Priceless%3A-The-Myth-of-Fair-Value-William-Poundstone.html
- eBay: https://www.ebay.com/sch/i.html?_nkw=Priceless+The+Myth+of+Fair+Value+William+Poundstone+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/0809078813/
#anchoringeffect #contrasteffect #psychologicalpricing #menuengineering #pricingpsychology #Priceless
Priceless: The Myth of Fair Value (and How to Take Advantage of It) is a nonfiction book by William Poundstone about the psychology of pricing, value perception, and consumer decision-making. Rather than treating price as an objective signal of worth, the book argues that people judge value through context, comparison, memory, and framing. Poundstone draws on behavioral economics, psychophysics, and practical examples from retail, menus, negotiations, and branding to show how prices shape choices in ways that are often irrational but highly predictable. The book is aimed at readers who want to understand why they pay what they pay, especially in business settings where pricing strategy matters. It is less a manual of formulas than an analysis of the hidden cues that influence spending and bargaining.
- Amazon USA Store: https://www.amazon.com/dp/0809078813?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Priceless%3A-The-Myth-of-Fair-Value-William-Poundstone.html
- eBay: https://www.ebay.com/sch/i.html?_nkw=Priceless+The+Myth+of+Fair+Value+William+Poundstone+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/0809078813/
#anchoringeffect #contrasteffect #psychologicalpricing #menuengineering #pricingpsychology #Priceless
Priceless: The Myth of Fair Value (and How to Take Advantage of It) is a nonfiction book by William Poundstone about the psychology of pricing, value perception, and consumer decision-making. Rather than treating price as an objective signal of worth, the book argues that people judge value through context, comparison, memory, and framing. Poundstone draws on behavioral economics, psychophysics, and practical examples from retail, menus, negotiations, and branding to show how prices shape choices in ways that are often irrational but highly predictable. The book is aimed at readers who want to understand why they pay what they pay, especially in business settings where pricing strategy matters. It is less a manual of formulas than an analysis of the hidden cues that influence spending and bargaining.
