Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B07RH52K4P?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/Social-Selling%3A-Techniques-to-Influence-Buyers-and-Changemakers-Tim-Hughes.html
- Apple Books: https://books.apple.com/us/audiobook/social-selling-techniques-to-influence-buyers-and/id1477496753?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=Social+Selling+Techniques+to+Influence+Buyers+and+Changemakers+Tim+Hughes+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Read more: https://english.9natree.com/read/B07RH52K4P/
#Purposefulnetworkbuilding #Socialtrust #Buyerrelevantcontent #Conversationledselling #Socialsellingmaturity #SocialSelling
Social Selling: Techniques to Influence Buyers and Changemakers, by Tim Hughes with Matt Reynolds, is a practical business guide to using social media as a relationship-led sales environment. It addresses a shift in buyer behavior: people can research suppliers, products, peers, and public opinion long before they accept contact from a salesperson. Rather than treating digital platforms as channels for broadcasting promotions or sending unsolicited pitches, the book frames social selling as the disciplined creation of trust, relevance, and useful conversations. Its purpose is both individual and organizational. It explains how professionals can build credible online presences, develop purposeful networks, share material that matters to prospective buyers, and turn interaction into commercial opportunity. It also considers how businesses can make these practices repeatable through leadership, governance, technology, and investment. Positioned as a workbook-oriented introduction to social selling, the book combines strategic rationale with implementation guidance for salespeople, marketers, managers, and social media practitioners operating in business-to-business settings.