Show Notes
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#politicalframing #biconceptualism #progressivevalues #moralworldview #freedomframe #TheALLNEWDon039tThinkofanElephant
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate is a short political communication book by cognitive linguist George Lakoff. First published in an expanded edition in 2014, it revisits the central argument of the original work: political debate is not won by facts alone, but by the frames that give those facts meaning. Lakoff explains how language activates mental structures that shape interpretation, and why progressives often lose ground when they accept conservative wording and assumptions. The book is aimed at readers interested in politics, messaging, activism, and public persuasion. It blends cognitive science, moral philosophy, and practical strategy to show how values such as freedom, care, responsibility, and fairness can be communicated more effectively. Rather than offering a policy program, it focuses on how public issues are named, organized, and repeated in everyday discourse. Its purpose is to help readers understand why framing matters and how to build messages that align with a coherent moral worldview.